01 Reporting form
Safe online community / platform and brand trust / streamlining support team's processes / meeting DSA regulations / working with French, German, Belgian legal teams / ensuring content quality across web & app in four languages
Content goal
To motivate all kinds of users (owners, renters/buyers, agents) to report a listing or user they deem suspicious.
Content challenge
To ensure users know and believe reports are private and safe, convincing them to finish the form and help us keep the platform secure.
02 Listing creation funnel
End to end content creation / implementing guiding messages to reduce drop off rate/ implementing AI to help the user ensure listing quality / streamlining with owner and seeker insights
Content goal
To guide homeowners through the process of creating and publishing property listings that present as attractive and believable to renters or buyers.
Content challenge
For homeowners to feel comfortable providing the exact address of the property, and several other details (photos, condition, etc.) to create trustworthy listings.
03 Property estimation flow
Audit / proactive improvements implementation/ keeping to legal regulations in Germany and France / providing extra reassurance for the more cautious German user group
Content goal
To guide all user types, but particularly owners, through the process of estimating the cost of a given property.
Challenge
To make users trust us with their private details (address, employment type, contact info, etc.) in order to give them a market-accurate estimation.
04 Chat messaging space
building and introducing new feature / ensuring users are comfortable communicating safely / streamlining comms for owners, seekers, and intermediaries alike
Content goal
To allow all user types to communicate via the chat messaging space rather than email or phone number.
Challenge
To establish that chat messaging is a easy and safe way to communicate about properties, and ensure everybody is using the tool accordingly.