Concepts & Headlines & Great Fun

When I worked at Geometry (turned VMLY&R Commerce and finally Scholz & Friends) the product was not my cup of tea, but I still had lots of fun conceptualizing edgy campaigns and writing punchy headlines.

Here you can see some of the concepts I birthed, raised, and pitched. I was also part of the re-branding from LYFT to VELO on social media that you can see a bit of in this presentation.